Momfluencer in focus: The Instagram winners in 2020
Which UK Instagram profiles achieved the largest percentage growth
in 2020? This is exactly what we will tell you in a series in
cooperation with the influencer specialists. In focus this month:
Momfluencer.
Despite some problems, influencer
marketing has now firmly established itself in the UK marketing
landscape. On Instagram in particular, digital opinion leaders develop a
great appeal.
Whereas in the past the large Instagram
accounts with millions of reach were sought after by brands and advertisers,
the trend is now towards so-called micro-influencers.
Their accounts have between 10,000 and 250,000
followers and reach a very top target group.
These are the Instagram winners in 2020
But identifying these emerging Instagram stars
is not always easy. That is why we present the Instagram
champions among UK influencers every month in cooperation with the
influencer marketing agency IGFOLLOWERS.UK .
To do this, selects the ten accounts that have
at least 10,000 followers and have achieved the highest percentage of follower
growth in the past month.
In terms of growth, these are the most successful
Instagram profiles in 2020.
UK Instagram profiles in 2020: focus on Momfluencer
The coronavirus has noticeably increased our
online times. So we spend significantly more time on our smartphones, in
front of YouTube and on social networks.
But while the influencers could not benefit
from the increasing use at the beginning of the crisis, the picture is now
changing step by step. As early as April 2020, digital opinion-makers were
able to enjoy higher growth rates. This trend continued in 2020.
The most successful Instagrammer in the UK
focused on two confluences. Thus, the occupied Mama Angelina's
daughter Lea with 206.39 percent growth in second place
in the ranking. Interested users currently
also receive information on house
construction.
The second mother in the ranking
finished seventh with 115.33 percent. The
Momfluencer account " Atamila " gives insights into life
around the twins Almila and Atahan.
However, it is still unclear who will take the
first place. This goes to Tik-Tok star Semih Altay with 250.59
percent growth. So the influencer succeeds very well in
addressing his community on another platform.
Also
worth mentioning: The professionally managed Instagram account of the runner-up
Sarah ( 155.12 percent growth) from this season's
“UK Next Top Model”. However, the focus is clearly on advertising content
and cooperation.
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